Weekend Recon started with a pretty simple idea: the little things matter.

I’m an Army veteran and mental health is something that matters deeply to me. I’ve had my own struggles, and over time I’ve learned that taking care of yourself isn’t just about getting through the hard days. It’s also about making sure you’re giving yourself reasons to enjoy the good ones.

Therapy matters. Asking for help matters. So does having something to look forward to, spending time with people you care about and making room for the parts of life that make you feel like yourself again.

That’s where Weekend Recon came from.

My military background is part of the brand because it’s part of me, but Weekend Recon was never meant to belong to one group. The bigger purpose has always been to create something that encourages people to get out, experience life and appreciate the moments that are easy to overlook.

Mental health can be heavy. This brand doesn’t need to be.

Weekend Recon is a reminder that taking care of yourself can include enjoying the life you’re working so hard to build.

Take the chance. Choose adventure. Make today count.

— A.R. Rodriguez, Founder